Fraser Alexander Sport Innovation, is the retail division of 1644616 Ontario Ltd, a private company owned by a multi-generational equestrian family. Descendants of the renown Clan Fraser of Lovat, which originated in the 13th in the highlands of Scotland. The Fraser-Lovat Clan are renown for their commitment and
dedication to excellence without compromise.

Empowered to build on the foundation of strength, Inspired to create, Fraser Alexander Sport Innovation was formed to provide leading edge products and apparel for performance protection in sport competition, recreation and family life.