Fraser Alexander Sport Innovation, is the retail division of 1644616 Ontario Ltd, a privately owned company with direct ties to the renown Clan Fraser of Lovat.

The Fraser family originated in the highlands of Scotland in the early 1160's, and for the past centuries have been recognized for their commitment and dedication to excellence without compromise; in matters of their love of family, their quest for adventure and exploration, and their planning for the future.

Empowered to build on the historic foundation of strength and inspiration, Fraser Alexander Sport Innovation is providing leading edge products and apparel for performance protection in sport competition, sport recreation and for active family living.